Who knows who may find you here! Sorry, I had to do that! On this Lawn Crack resources page we will look at different options you have increase visibility of your lawn care company using social media. We build websites, re-design and update websites, get websites found on Google and on Google Maps, and run Google Ads. Behind the scenes pictures are also popular. For example, we do Jimmy Lee’s lawn for free, who is a big social influencer here, and in return he agreed to post twice a month via video, photos, text testimonials etc., and the results have been astounding. Creating unique environments. You can waste a lot of money very fast if you do it incorrectly! All of this talk about web marketing may have you thinking all you need to do is sit … Want to find a lawn care product mentioned in a video? These are very popular. I cannot stress enough how important online reviews are! Using the ‘create an offer’ and ‘create a poll’ options. Video. You can do cool things like make your video autoplay and remove the control options from the viewer. Furthermore, it allows companies to tap into their customers’ friends or followers and maintain an up-to-date flow of information about the going ons in the company including coupons and sales. Social Media Tips for Lawn Care Companies. The first handful will be rough. You can also post relevant tips, such as how to grow the biggest pumpkins around or how to keep your Christmas tree alive for longer. You can then embed them on your website. Since Aug 2014 Blog trugreen.co.uk/category/blog Know what they’re used for & who’s on them. Facebook is in a league of its own, but there are others that can also benefit your business. As a turf and lawn care provider, you know that quality customers provide recurring income for years, which is the key to creating a successful business for the long-term. Showcase your work by posting a couple pictures every week. Not to mention the equipment needed to do the job properly. Take time to research the different platforms. Andrew here, and it is bright and early on a Saturday morning, so of course, I am up at my office, catching up on e-mails, business, Facebook messages, all that good stuff. LOL  But honestly, this will only help convert visitors to your Facebook page into clients. Should Do’:  Facebook is vast! I think there is potential here, but I do not have the answers for this one! It may be tempting to cut back or stop posting altogether, but that could end up hurting your business. This is perfect for lawn care professionals! This is a great chance for you to expose your products to your followers even before the products officially get released. Your posts will not gain much traction without spending a little money with Facebook. Make sure you are able to post on all platforms at least once a day. Big note here! Using a Lawn Care Marketing Consultant Follow Total Landscape Care About. I don’t know much about Twitter either! That saying “absence makes the heart grow fonder” is not true on social media. Your email signature is a great place to do this. Social Media Profiles. Use your social media posts as a way to build hype for a new product launch. From the top of your camp’s climbing wall to sweeping lakefront views, take advantage of this feature to give campers and parents a new way to explore your digs. 2. If you want to compete in today’s online marketplace, content and a clear marketing plan is … They give followers a chance to see what companies are really like. Use the different options you have on your Facebook page like ‘create and offer’ and ‘create a poll’ to get more action on your page. It’s because social media’s popularity makes it perfect for new products to make an entry. Since you have more real estate to work in the cover image area, take advantage of this by encouraging viewers to take an action you desire. With about 50 lawn care clients under our belt, we are very confident we will get you get results at a very reasonable cost by representing your business online. Built on service. For example, Pinterest is generally used by females & mostly has craft ideas & recipes. Use the best available information – For example, for my lawn care and landscape clients, I rely a lot … but are you using it to it’s fullest potential to grow your lawn care or landscaping company? Experiment with digital ads. This process allows better penetration of air and water to the root zone of the grass, which … Use the different options you have on your Facebook page like ‘create and offer’ and ‘create a poll’ to get more action on your page. It is also a great way to get people to share your video with their friends and family that may find it valuable. Give them tips they can use to up work performance or better understand their industry. For a healthy weed-free lawn & the time to enjoy it. Do not be afraid to post. Be sure to include all of the services you offer. This leads to lots of photo opportunities, and Instagram is all about pictures. Aerate. If you aren’t posting – people will forget about you. Ask your customers to leave you a review! Although it may not seem relevant to a business like lawn care, it is important for your company to have social media profiles, such as a Facebook fan page and a Twitter profile. Facebook is the largest social … Make sure you maintain your presence all year long. You can do cool things like make your video autoplay and remove the control options from the viewer. It’s also a good idea to ask for reviews. Why Doesn't My Business Show Up First On Google Maps? If you pay for a like campaign and get a lot of people to like your page, now they will see all of your non-paid posts. They say a picture is worth a thousand words. If your time is limited, you may choose to skip Pinterest & join Instagram instead. See which posts are performing the best and boost those. Set Up Social Monitoring & Filters. One of … After completing your basic profile, over time add plenty of pictures of your work, your trucks, your equipment, your staff, and anything else related to your business to get people a really good feeling about who you are and what you do. Another use would be to make tutorials for DIY homeowners. More & more people are using social media to search for reputable lawn care professionals. This especially includes criticism. Touching on items such as best watering practices, the importance of keeping your mower blades sharp, benefits of returning clippings to the lawn, how to prune certain shrubs, etc. The more your followers know about your company & what it stands for, the more likely they are to become loyal customers. People like hiring companies they are comfortable with. This can sway a DIY person into a client! It’s easy, and you can find the products I use here: https://ift.tt/2zQWCSG. I decided I need to share a quick couple tips with you. Make sure you complete your profile with as much information you possibly can. Educated, experienced, and excited about what we do. You know the best way to get a review? “And you have to put it in to make it effective.” Here are their top social media platform picks for the green industry: 1. Shoot them, watch them, and then do it again until you get one you are satisfied with. Here are a social media tips for lawn care professionals. The Blue Frog team consists of some of the most experienced, certified inbound marketers in the business, including web developers, strategists, digital ad specialists, content experts, videographers, and graphic designers. Buddy Media says that posts that contain only text have a 94 per cent higher user engagement than those that include links, photos, or videos. I need my 7-year-old daughter to get me up to speed. Pinterest is primarily used by women, so cater to them with your images and wording here. Add as many pictures as you can to your gallery. Spend time on research and get to know your industry. Network Locally. Social media has become the new form of referrals. Hashtags are huge on Instagram. The targeting options with Facebook Ads are mind-numbing. Your profile picture should fit properly in it’s allotted space. Use the description area to lead people to your website or call your business. Take Advantage of the Most Powerful Social Media Marketing Tool. Get the healthy lawn nature intended. John Sass, VP of advertising at Scotts Miracle-Gro, says the Super Bowl 2021 spot is “rooted in the truths we would all recognize and authentic to what consumers experienced in the pandemic.” … A negative comment is a great way to display good customer service, & your followers will take note of that. Winkler’s Lawn Care & Landscape even has an education website of it’s own dedicated to training staff. Remember, even if you don’t plan on using these social profiles for your business, there is still value in creating the profile and … Your profile picture should fit properly in it’s allotted space. Must Do’s:  Make sure you complete your profile with as much information you possibly can. Advertise; Contact Us ... social media posts. By doing this you prove your credibility and also show the amount of work involved. I think the best use of YouTube videos for lawn care and landscaping companies is simply using YouTube to host your videos. Always on the cutting edge. Sorry, I had to do that! There are many different social media sites. Well, it is to ask for it. You've been watering your yard wrong... which means you're not getting your … Facebook is in a league of its own, but there are others that can also benefit your business. We do these things for many reason and these go beyond just some witty post on social media. It’s common sense right. Both Facebook and Instagram have added 360-degree photo capabilities, making it easy for camps to upload panoramic photos. Here are some tips to get the most out of it! Honestly, I am out of the loop on Snapchat! Lawn care tips are an excellent & easy thing to post as well to keep your audience interested. Digital ads are another way to promote your lawn care business. Lawn Care Marketing | Best Advertising for Lawn Care Companies Numerous studies have been done to determine what types of social media posts get the highest reach, & they all say the same thing. Try asking questions & making your page more interactive. Watch some videos on how to target properly for the ideal potential clients you want to see your ads. Another is where they can pay their invoice on your website. Posts with pictures get a higher reach & engagement than posts with text only. My Social Media Links: https://ift.tt/2J9TX8m https://ift.tt/2yu6DTb Tweets … They've been following our Facebook page and then share a post from our Facebook page with a personalized message to their network on Facebook so we leverage their social clout. Get over yourself and make a couple. For example, if someone posts on your page that they are not happy with lawn care work they had done recently, respond with compassion & offer to fix the issue. People will see that you are about more than just making sales. Perfect for printing and sharing online! Most of what I use I purchased off Amazon. The first tip is always turn on your microphone when you are recording a video. Some social media tools allow you to set up notifications based … I think the best use of YouTube videos for lawn care and landscaping companies is simply using YouTube to host your videos. Something else I love about social media is the, it is social proof. Let us focus on growing your lawn care company so you can focus … It also gives you the opportunity to respond to negative reviews. Any. People will feel that your page is too “salesy” & will unlike it. During the colder months, try posting tips on keeping household plants alive & thriving. Well, your video will be worth a thousand words plus however many words you say in the video! This will help with your websites ranking in search results. These could also be posts … Business . Once again, Facebook is vast! Along with posting regularly, make sure you’re posting a variety of things. My advice would be to not worry about this one. Research your audience. Social Media Post Ideas For Lawn Care. I think it is a safe bet you are familiar with Facebook but are you using it to it’s fullest potential to grow your lawn care or landscaping company? Copyright © 2021 Blue Frog Dynamic Marketing. Download this Free PSD File about Veterinary clinic social media post template, and discover more than 13 Million Professional Graphic Resources on Freepik But I do know that it is struggling to stay afloat. Since it is so important, your company really can’t afford to not be on it. Get over yourself and make a couple. Don’t just post about your business! Your company does not necessarily need t be... Post regularly.. Make sure you are able to post on all platforms at least once a day. Reviews! Having your picture cutoff leaves a bad impression! Utilizing social media allows lawn care companies to build personal relationships with customers, creating a more loyal fan base. 7. Include a call to action in your cover image. You can schedule these posts in advance. People are reading less and less these days so make the most of your pictures. Here are some tips to get the most out of it! Providing your leads and clients with valuable content helps your lawn care business achieve “top authority” status in the industry. Looking for landscaping social media or lawn care social media tips? You can then embed them on your website. Facebook Marketing For Lawn Care Businesses – Tip 1 – Good morning, everyone. The demographics of people who use Facebook show that the majority of them are most likely the household decision makers who would be pursuing mobile services such as cleaning, lawn care… One reason in particular is that by visually documenting the progress of a job, we are able to teach future generations of landscapers. Tips: Lend a helping hand to your audience members. With Marketing 360®, not only do you get the tools you need to scale your lawn care company, but you also get the do-it-for-you marketing programs and a dedicated marketing team to help you grow. Format your profile picture and cover image to show properly. Remember, even if you don’t plan on using these social profiles for your business, there is still value in creating the profile and linking it back to your website. With over 2 billion social media users, your business has a great chance to thrive on Facebook. 2. Still figuring out Pinterest, but I do feel if you can figure this platform out it could benefit your business. Running a ‘like campaign’ is a great idea. Before you market your product, you must have an active plan. That’s ok! Your company does not necessarily need t be on all of them. By blog posting, we can subsequently share via our social media accounts and ultimately keep everyone connected with what’s going on.” The Green Lawn website could easily be a model website for other organizations, as their company has become one of the leading resources for lawn care in the East Coast. I think it is a safe bet you are familiar with Facebook. Give them a little friendly reminder. Final Boss: Double Leaf Blower Meme. Here are 10 ways through which you can launch a product via social media. LOL  But honestly, this will only help convert visitors to your Facebook page into clients. If you have an office staff, delegate this task to them! United Kingdom About Blog TruGreen goes beyond typical lawn care with scientific insight and process to help achieve a lawn you love. If you are managing your lawn care company, there’s a good chance you simply won’t have time to devote to creating a social media presence. Shoot them, watch them, and then do it again until you get one you are satisfied with. Consider:   Video is the new picture. There are many different social media sites. Social Media for Lawn Care Companies. Rating Breakdown: Dedication to … No one can do everything. Do not get defensive or argumentative. If you get caught there is a great chance you can get banned from that platform. Affordable lawn care. I have heard ads on Snapchat get great results, but don’t know if that applies to our industry. This infographic is pretty freaking sweet if you ask me! Consider offering a discount to new customers, highlight your guarantee, include a testimonial, and include your phone number and/or website here too. During the pandemic, the lawn care company collected user-generated content which was deployed on the brand’s social channels and helped define the target audiences of the “Keep Growing” campaign. Buy the Official Grass Daddy T-Shirt: https://ift.tt/2yu75AR. 2020 Professional Lawn and Landscape Equipment, Save Your Garden: 5 Natural Remedies for Pest Management, Embed a Custom Google Map on Your Website, Lawn Care Websites – How to Build it Yourself and do the SEO. With well over 1.5 billion users in 2016, Facebook has the most users out of all social media platforms. All rights reserved. Video is the new picture. You don’t always need to create your social media posts from scratch, but can repost something that you liked from another user or account, (as long as you have their permission). Think about providing value. You cannot incentive anyone to leave you a review online on any platform. It’s a great way to turn a negative into a positive & gain customer loyalty in the process. People are quick to hop online and leave a review when they are upset, but few people think to do so when they are happy with their service. I do not think it is a good fit for lawn care and may not be around much longer, but I could be wrong! Don’t be sod, we’re here now! One big mistake that companies make is to just talk at their followers instead of engaging them. Post pictures of jobs that your company has done – especially ‘before & after’ pictures. Business organization: The rest of the story. Meme Rating: 9.5 out of 10. It all depends on the needs of your company. Valuable Content. Social Media Tips for Lawn Care Companies Choose your platforms wisely.. Social media is one of the most powerful, low-cost tools to grow your lawn care business. On this Lawn Crack resources page we will look at different options you have increase visibility of your lawn care company using social media. Don’t forget to also take pictures of your trucks, equipment, and employees. A lot of people want to get to know the companies they are considering hiring as best they can before making their decision. It is the ‘business professional’ social network, so keep this profile super professional. A lot of people want to get to know the companies they are considering hiring as best they can before making their decision. Image. “Social media takes time and energy,” Peitz said, who serves as the digital marketing manager at Real Green. Once the product is available for purchase, you can take advantage of features such as Instagram shoppable posts to drive sales. Post about current events & the community along with things going on in your company. Gardening is your work of art and mowing is ours. The first handful will be rough. Lawn Care Web Design, SEO, & Online Marketing Generate leads for services such as fertilization, weed control, aeration, and seeding. Do a little research on popular hashtags that are a fit for your image and watch the engagement on your posts increase. 1. If using some type of media, be sure to only use one per post. When creating your posts, do not always try to sell something. I like to tell my employees that at the end of the day we really just make ‘stuff’ look good! The earlier you can go to market at the beginning of the year … This is a great way to get started with social media posts. If you are not familiar with online ad targeting I would consider hiring a professional to do this for you. For a worry-free lawn. Here, you will find valuable lawn care advice, fun tips on lawn enjoyment, exciting contests and almost anything about loving your lawn. Offer tips specific to your area and the time of the grass. Start Advertising For Spring Services. Social Media Posts; 4K and HD Videos; Digital Signage; Menu Maker; Video Tutorials; Help Center; Live Classes; Creative Corner ; Templates ; Lawn Service ; Templates ; Lawn Service ; Customize 790+ Lawn Service Flyer Templates Promote your lawn and landscaping services with eye-catching flyers, videos and social media graphics. These screenshots could be of your own posts from other social media platforms that you want to share on a different platform. White Board Videos People are reading less and less these days so make the most of your pictures. Not everybody can … Brand Strategy: The Top 5 Benefits of Rebranding, Best Practices for Creating Animated GIFs, Your Ultimate Pillar Page Development Guide. Same goes for your cover image. This will keep your audience interested & engaged. Facebook. 1. This flexibility has led to the popularity of sharing screenshots as social media posts. Present your company in a professional, friendly manner. They say a picture is worth a thousand words. Well, your video will be worth a thousand words plus however many words you say in the video! 1. Remember to keep in mind what platform you are on when posting to each. This shows that you care about your customers & their experiences. This is what people will appreciate and remember, and better yet, possibly share! Make sure you respond to customer comments when needed. Be sure to include all of the services you offer. Out of all the other social platforms, LinkedIn can provide your business the most value in my opinion. Consider hiring an outside firm, like Blue Frog. 11. Their boost this post option is a great way to get a lot more exposure for $10.