Q. Categorize digital marketing and explain the segments. Q.8 – Which of the following statements is true when marketing your business online? Which of the following can help you gain visibility in search engines? How can you use social media for marketing? Do you focus on inbound or outbound digital marketing? Name some useful Digital Marketing tools, 6. When using search engine marketing, where can your ads appear? It can also be a softer sell to teach your users the worth of your brand. Q.60 – What can a business use to send messages to users who have already downloaded their app? (A) Increasing social media likes and follows, (B) Increasing how many relevant people visit your website, (C) Showing your website to as many people as possible, (D) Being in first place in SERP for any keyword. What are the differences between Digital Marketing and Branding? Which of the following is true? Fundamentals of Digital Marketing Answers - Google Digital Garage Exam - Digital Skills - Digital Unlocked ... Learning more about what your customers love (F) Using analytics to power your online sales . 24. If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in? (C) Use images with a call to action instead. Q.111 – When adapting your website for customers who speak a different language, what should you do? Q.82 – Which of the following is true when purchasing ad placements on an advertising network? (A) Consider removing the video from the platform, (B) Consider re-shooting your video based on comments, (C) Consider updating your preview images, video titles or descriptions, (D) Consider asking people to watch the whole video in the description. It is not action-based and is purely defined by a user possibly sighted the advertisement, creating CPM movements ideal for businesses determined on creating brand awareness. Q.1 – The increased use of the Internet presents a lot of potential for which types of businesses? Q.105 – What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again? Know More, © 2020 Great Learning All rights reserved. Q.43 – Which of the following is an example of a local search? (A) Their contact details, their behaviour and their operating system, (B) Their location, type of device they’re using and pages visited, (C) Their location, type of device they’re using and contact details, (D) Their interests, when they delete their browser cookies and their location. (A) People who use ad-blockers and are interested in your subject, (B) People who haven’t read your blog before but are interested in your subject, (C) Only people who have read your blog previously, (D) Only people interested in films and movies. When a different site links to a website at someplace in the content called a backlink or external backlink. Q.75 – Which of the following statements is true when it comes to running email campaigns for a business? Impressions in digital marketing mean when an advertisement or any other form of digital media presents on a customer’s screen. Your first steps in online success. (A) How long people spend on your ‘How To Find Us’ page, (B) Which day of the week is most popular for bookings, (D) How many people visiting your site book a room with you. (A) Creating and posting content ad-hoc when you have the time, (B) The creation of time-sensitive content that can be published through various channels, (C) Regularly emailing customers with news about a business’s products or services, (D) The creation and promotion of online materials with the goal of increasing interest in a product or service, Q.66 – What does the following definition describe? Q.42 – How can you improve a business’s visibility to people located near you geographically? Q.85 – When incorporating videos into a digital strategy, which of the following tactics provides value to customers? What is conversion in digital marketing? Which of the following can help a search engine understand what your page is about? Why is optimising customer touchpoints online beneficial for businesses? Very useful to understand the questions and answers at one platform with less time. Q.89 – How can you take advantage of video for your product/services without actually making a video? Which of the following is a benefit of using relevant ads and landing pages? Q.100 – Which of the following is a benefit of using spreadsheets? Q.95 – Fill in the blank: If an ad is not performing well, one effective tactic is to _____________. Google Digital Garage is a non-profit online learning platform where you can learn online skills in fields such as Digital Marketing, Data Analysis with Technology, and Career Development. A basic technique to measure the ROI of marketing of any channel is to integrate it into the whole business line measurement. SERP is important because the higher a company’s website ranks, the more searchers will click on the website. Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad. It might on a blog post, a service page, or on any other page. Q.12 – Which of the following is something you’ll probably want to exclude from your website? On-page optimization provides decent content, excellent keyword selection, placing the keyword in the correct position; the appropriate title is given for every page. Q.33 – When expanding a business internationally, which of the following is most important to provide on your website? (A) It helps you make the most of the data collected from marketing activities, (B) It helps you evaluate your competition, (C) It provides information about what users like about your website, (D) It presents collected data in a visually appealing way. (B) Change the colour of the buttons inside your email, (D) Adjust the subject line of your email. Q.67 – Fill in the blank: When describing the purpose of content, what is missing? Depending on our business’s goals, conversion kinds might contain online sales. With this learning path : Explore marketing channels like social media and email. (B) A lot of deep scientific information and detailed statistics, (D) Certifications to show you’re qualified to provide a service. The title is showed when the user drags their mouse on the link, while the anchor text is the text which is showed always on the page for everybody to see. Which of the following is primarily meant to target new customers online? Anchors are associates on a page that point to a particular position within a page. Using videos in email marketing and social media is an effective way to do what? Q.25 – Which of these can Google Search Console help you to do? 22. (A) Have a ‘translate’ button that pulls a translation from an external provider, (B) Translate your content with consideration to particular words and phrases, (C) Translate your content directly, word for word, (D) Localise the name of the business owners. What can a business use to send messages to users who have already downloaded their app? Q.87- Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______. Q.36 – Fill in the blank: It’s possible to determine how well a/an ___________ will perform without bidding on it. With AMP, it is the potential to create simple mobile websites that load almost promptly. What tools do you use for Keyword Analysis? Google Ads Search Certification Exam Answer 2020 Updated. 12.What KPIs do you use in social media reporting? What type of information can KPIs provide? Q.101 – If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider? Q.39 – When it comes to search ads, which description best describes ‘negative keywords’? Q.114 – When selling to people in different countries, what payment form should you consider using if you aren’t already? When it comes to search ads, which of the following could dictate how an ad will perform against a competitor? There are a total of 26 Modules in the course and you have to answer all the questions of each module correctly to be applicable for the Final Exam. What can social media analytics tools help you measure when assessing campaign results? Digital marketing incorporates policies to build alertness of a company’s business, products, and services. (C) Minimal interaction required with the customer. (A) It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility, (B) It gives businesses the opportunity to save money on online advertising, (C) It provides customers with value every time they come into contact with a brand, helping build trust, (D) It gives businesses an opportunity to collect more data from potential customers. Hamish is a successful … Can leave a businessman Feeling Isolated? Q.16 – What is the purpose of the ‘See, Think, Do, Care’ framework? Q.103 – Which of the following is an advantage of e-commerce? (A) Incorporate it within marketing materials across all channels to help raise customer awareness, (B) Create an email campaign letting your customers know why you are unique, (C)Film a video explaining your unique selling point and send it to employees, (D) Create a press release and distribute it through your channels. Digital marketing is one of the growing areas of online business, and it will continue dominating in the coming years, hence will generate good job opportunities in Digital Marketing career.. All you have to do is search for good opportunities in sites like Indeed and prepare well for your digital marketing … Digital Marketing MCQs. To an owner or administrator, what is a functional benefit of having an online store? Q.99 – Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign. (A) It collects the addresses of your online store visitors, (B) It provides a backend system with order management, (C) It provides a quicker checkout process than a physical store, (D) It allows you to feature more sales and discounts than a physical store. Tell us about your experience with creating digital marketing … A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. 8.What are the advantages of Online Marketing? (A) Getting a free ‘taster’ of one of your products when they sign up to receive emails, (B) Listening to an audio file that auto plays whenever someone visits your site, (C) Browsing your product pages and reviewing the Frequently Asked Questions page, (D) Reading the terms and conditions for your products on your site. Which of the following statements is true when it comes to developing a web presence for a business? Q.24 – Which of these is an important factor in the paid search auction system? Q.7 – Which term best describes the business activity that occurs when website visitors buy products or services from you online? How can you improve a business’s visibility to people located near you geographically? Q.2 – Taking a business online can involve many different steps. Q.13 – Which of the following is an example of a ‘call to action’ on a website? What is lead generation in digital marketing? If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product? (A) Keywords with no association to your site, (C) Keywords that are excluded from a campaign. (A) Analytics shows you have a lot of mobile visitors, but very few purchases through mobile, (B) A specific product is not selling much compared to your other products, (C) You get a lot of questions about your return policy, (D) People are having trouble using a promo code for a current sale. 1 Google Digital Unlocked Certification Exam Answers 2020 – Google Digital Garage Quiz Answers. Low CTR, users are trying to find your ad to be less significant. You can also check out Google Digital Garage Final Exam Answers, Google Digital Garage Quiz Answers and Google Digital Garage Check Your Knowledge Answers.